Words are Powerful Sales Tools

Make Your Promotions $ell by Stating Your Offer Effectively  

What you really need for your marketing effort to be effective is "benefit-oriented copy." This means your advertising should be written telling the customer what is in it for them. Telling them what your product or service does for them. Ask yourself, "what exactly does my potential buyer need?" Tell them how you fulfill that need and you are on your way to a sale.

Look at it this way, people don’t buy drills, they buy holes. The smart drill salesman doesn’t talk about the all features of the drill, he talks about making the buyer’s project easier and faster. At Becker Marketing and Design, we are wordsmiths. Not the kind your high school English teacher would approve, rather the kind that can craft you a persuasive and creative sales pitch.

Be Remembered in One Sentence

Every good marketing message boils the offer down to one sentence. The best ones also promise something or sell the listener in someway. In fact if I just gave you the bylines, “Bet you can’t eat just one” or “Fast, Hot and Delivered in 30 Minutes or Less,” you can probably name the products. This is “identity.” It takes a lot of soul searching to develop one for your product or service. It is what those of us in marketing call a "unique selling proposition" (USP). Look again at Domino’s USP. It’s not just a slogan, it is what they do, or more importantly what the customer gets. We can help you develop a slogan that has a unique selling proposition and tell buyer what they get out of it.

Effective Web Commerce         

Don't be fooled by computer geeks and all their lingo. Your website can have all the flashing bells and techno whistles and still not sell a thing. If you are not using effective marketing techniques on your website, you are spitting in the wind. Simple, easy to navigate websites with compelling information and a solid sales pitch will always win the day. 

Becker Marketing and Design can write your website with a sales message. They even know some of the slyest tricks on web promotion to get you on the search engines! Call for a free consultation.

Video Demonstrations          

Fred Becker has a background in Telecommunications. He can consult you on the production of videotape or multimedia demonstrations of your product or service. Avoid making costly mistakes, make your promotional demonstration your most effective sales tool.